Welcome to the Data DNA - Dataset Challenge! This month we will be analysing the UK Fintech Neobank Digital Transaction Health Monitor Analytics Challenge dataset
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How We Score Your Work
Our AI reviewer evaluates every submission across four dimensions:
1-5
Storytelling
Does your visualisation tell a clear, compelling story? We look for logical flow, context, and narrative progression that guides the viewer through your insights.
1-5
Design
Is your dashboard clean, readable, and visually appealing? We evaluate layout, typography, colour choices, and visual hierarchy.
1-5
Technical
Does your work demonstrate strong technical skills? We assess DAX usage, data modelling, chart type selection, and interactivity implementation.
1-5
Insights
Do you provide meaningful analysis? We look for non-obvious discoveries, actionable recommendations, and demonstrated business impact.
A score of 3 represents solid, competent work. Scores of 4-5 require exceptional evidence in that dimension.
What Happens After You Submit?
1
AI Review
Within 15-30 minutes, our AI reviewer analyses your submission and generates personalised feedback across all four scoring dimensions.
2
Email Feedback
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3
Portfolio Draft
If you selected portfolio creation, a draft entry is added to your profile. Review it, refine your description, then publish when you're ready.
20Days Remaining
Prize Pool: 2 eBooks from Packt,The Data Analytics Interview Software worth $500!
Digital-first banks operating across multiple customer segments and transaction channels face a range of operational, financial, and risk-related challenges, and this dataset highlights several critical areas:
Operational & Analytical Challenges
Fragmented visibility across customers, transaction types, channels, and merchant categories makes it difficult to understand overall transaction health.
Variations in customer behaviour across segments (Starter, Standard, Premium, Business) obscure which groups drive value and which contribute disproportionate risk.
Fraud exposure is distributed across channels, merchant categories, and regions, making emerging threats difficult to detect without structured analysis.
Transaction failures (Declined and Reversed transactions) can occur for multiple reasons, limiting visibility into operational bottlenecks and customer friction.
Fee revenue is generated across different transaction types and channels, making it challenging to identify revenue drivers and potential leakage.
Differences in customer verification status (KYC vs non-KYC) create uneven risk profiles that are difficult to monitor without detailed segmentation.
High transaction volume does not always translate into high profitability, masking inefficiencies in fee structures and customer value.
Limited visibility into merchant category performance makes it difficult to align risk classifications with actual fraud activity.
Lack of clear linkage between customer behaviour, transaction outcomes, and fee generation weakens decision-making across Risk, Product, and Finance teams.
Cross-dimensional interactions (e.g., customer segment × channel × merchant category × region) are complex and often under-analysed, hiding opportunities for risk reduction and revenue optimisation.
Potential fraudulent activity, transaction anomalies, and fee inconsistencies introduce financial, operational, and compliance risks.
Difficulty connecting transaction activity to business outcomes such as revenue growth, fraud prevention, operational efficiency, and customer experience limits strategic decision-making.
What happens after you submit
1
Instant confirmation
You'll receive a confirmation email immediately with links to your portfolio entry and profile.
2
AI feedback within 30 minutes
Your work is scored across storytelling, design, technical depth, and insights. Detailed feedback arrives by email.
3
Scores on your portfolio
A draft portfolio entry is created automatically. Once you publish it, your AI scores appear on your public profile and the portfolio gallery.
4
Certificates for winners
Certificates are emailed to winners after the challenge closes and results are finalised.
Please note: Resubmissions are not permitted, to ensure fairness for all participants.
Submission received
Your entry to the June 2026 DataDNA – UK Fintech Neobank Digital Transaction Health Monitor Analytics Challenge challenge has been recorded.
What happens next
AI feedback — A personalised feedback email will arrive within 30 minutes, scoring your work across storytelling, design, technical depth, and insights.
Portfolio entry — A draft portfolio entry has been created. Visit your Edit Profile page to review and publish it.
Scores — Once published, your AI scores are visible on your public profile and in the portfolio gallery.
Please note
Resubmissions are not permitted — this ensures fairness for all participants.
Certificates are emailed to winners after the challenge closes.
Check your spam folder if you don't see the feedback email within 30 minutes.
Step 2. Share a LinkedIn post on your profile with your visualisation image and tag directly using @ mention to: @OnyxData@SmartFramesUI@DataCareerJumpstart
and use the hashtag #dataDNA.
Step 3. In your post, share an image of your visualisation or dashboard (remember, it must be a single image).You can directly click on below button directly to share !
Business users use reports to make data-driven decisions. That’s why reports are called effective if they enable users to drill down and filter data quickly and intuitively to find answers to any question they might have and analyze data in all possible directions and dimensions.
We will evaluate:
1) How easy is it to understand the data? (Max 10 points)
Is too much text used for explanation?
Are the indicative colors in charts instinctually understandable?
Does it tell a story?
2) How easy-to-use is the report? (Max 14 points)
Cross-chart filtering implementation across the report. Can other visuals provide relevant data as the user explores the report?
Response time
Drill Down: Multi-layer data exploration. Can the user drill down and gain additional insights within the report?
Use of tutorial overlays and other elements to assist new users. Can a new user start using this report straight away with just the guidance provided within the report itself?
3) How good is the report design and is it suitable for its purpose? (Max 10 points)
Visual design: Is the overall look consistent, no empty spaces, no overcrowding?
Interface design: Are there unnecessary visualizations/buttons/complexity in use?
UX design: Is the produced report usable?
Report design: Is the main challenge answered?
Technical: Are all the fonts used the same, are the sizes readable?
You are encouraged to use various techniques at your disposal, such as tooltips, drill-throughs, drill-downs, cross-chart filtering, and page navigation features, to enhance your analysis.
Upcoming Webinar
No upcoming webinars available.
Past Webinar
Top 5 Pharmacy Sales & Profitability Reports: Power BI Best Practices Review
Review and selection will be done between 25-30 June
30 June2026
Winners Announcement
Winner will be announced and notified
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– Share a LinkedIn post with your visualization image and tag @OnyxData,@SmartFramesUI, @DataCareerJumpstart and @packt with #dataDNA.
– Share an image of your visualization or dashboard (single image only).
– Complete the entry form listed.
Only one entry is accepted for the challenge. After your first entry, no further entries will be accepted.
The challenge is open to all BI and data visualization tools.