Practice with the same dataset used in this challenge.
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1-5
Storytelling
Does your visualisation tell a clear, compelling story? We look for logical flow, context, and narrative progression that guides the viewer through your insights.
1-5
Design
Is your dashboard clean, readable, and visually appealing? We evaluate layout, typography, colour choices, and visual hierarchy.
1-5
Technical
Does your work demonstrate strong technical skills? We assess DAX usage, data modelling, chart type selection, and interactivity implementation.
1-5
Insights
Do you provide meaningful analysis? We look for non-obvious discoveries, actionable recommendations, and demonstrated business impact.
A score of 3 represents solid, competent work. Scores of 4-5 require exceptional evidence in that dimension.
What Happens After You Submit?
1
AI Review
Within 15-30 minutes, our AI reviewer analyses your submission and generates personalised feedback across all four scoring dimensions.
2
Email Feedback
If you opted into feedback emails, you'll receive your scores, strengths, areas for improvement, and a pro tip to help you level up.
3
Portfolio Draft
If you selected portfolio creation, a draft entry is added to your profile. Review it, refine your description, then publish when you're ready.
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Pharmacy chains operating across multiple countries face ongoing commercial and operational challenges, and this dataset highlights several critical areas:
Operational & Analytical Challenges
Fragmented visibility across countries and regions makes it difficult to understand true business performance.
Variations in sales and profitability between pharmacies obscure which locations are truly driving value.
Seasonal demand fluctuations complicate inventory planning, staffing, and promotional timing.
High-volume products with low margins reduce overall profitability and distort performance reporting.
Limited insight into the effectiveness of promotions makes it hard to justify discounting strategies.
Differences between urban, suburban, and rural pharmacy performance are often poorly understood.
Inconsistent product and brand performance across regions complicates assortment and pricing decisions.
Lack of clear drill-down from country to pharmacy level limits accountability and local optimisation.
Geographic patterns in sales and margin are not always visible, leading to missed regional opportunities.
Difficulty linking regional performance to overall results weakens strategic decision-making.
Your report should address these gaps by uncovering trends, drivers, and outliers that help pharmacy leaders improve profitability, optimise operations, and make more informed commercial decisions.
What happens after you submit
1
Instant confirmation
You'll receive a confirmation email immediately with links to your portfolio entry and profile.
2
AI feedback within 30 minutes
Your work is scored across storytelling, design, technical depth, and insights. Detailed feedback arrives by email.
3
Scores on your portfolio
A draft portfolio entry is created automatically. Once you publish it, your AI scores appear on your public profile and the portfolio gallery.
4
Certificates for winners
Certificates are emailed to winners after the challenge closes and results are finalised.
Please note: Resubmissions are not permitted, to ensure fairness for all participants.
Submission received
Your entry to the January-February 2026 DataDNA – Pharmacy Sales & Profitability Analytics Challenge challenge has been recorded.
What happens next
AI feedback — A personalised feedback email will arrive within 30 minutes, scoring your work across storytelling, design, technical depth, and insights.
Portfolio entry — A draft portfolio entry has been created. Visit your Edit Profile page to review and publish it.
Scores — Once published, your AI scores are visible on your public profile and in the portfolio gallery.
Please note
Resubmissions are not permitted — this ensures fairness for all participants.
Certificates are emailed to winners after the challenge closes.
Check your spam folder if you don't see the feedback email within 30 minutes.
Step 3. In your post, share an image of your visualisation or dashboard (remember, it must be a single image).You can directly click on below button directly to share !
Business users use reports to make data-driven decisions. That’s why reports are called effective if they enable users to drill down and filter data quickly and intuitively to find answers to any question they might have and analyze data in all possible directions and dimensions.
We will evaluate:
1) How easy is it to understand the data? (Max 10 points)
Is too much text used for explanation?
Are the indicative colors in charts instinctually understandable?
Does it tell a story?
2) How easy-to-use is the report? (Max 14 points)
Cross-chart filtering implementation across the report. Can other visuals provide relevant data as the user explores the report?
Response time
Drill Down: Multi-layer data exploration. Can the user drill down and gain additional insights within the report?
Use of tutorial overlays and other elements to assist new users. Can a new user start using this report straight away with just the guidance provided within the report itself?
3) How good is the report design and is it suitable for its purpose? (Max 10 points)
Visual design: Is the overall look consistent, no empty spaces, no overcrowding?
Interface design: Are there unnecessary visualizations/buttons/complexity in use?
UX design: Is the produced report usable?
Report design: Is the main challenge answered?
Technical: Are all the fonts used the same, are the sizes readable?
You are encouraged to use various techniques at your disposal, such as tooltips, drill-throughs, drill-downs, cross-chart filtering, and page navigation features, to enhance your analysis.
Resources
Here are some useful links to learn more about ZoomCharts and get inspiration for your report:
Use-Case Gallery: Try live demos and download reports made by the ZoomCharts team.
Video Tutorials: Watch engaging video guides on how to set up and use the visuals.
Documentation: Technical deep-dive about ZoomCharts visuals.
ZoomCharts Blog: Useful tips & tricks for data visualization and report creation.
Visuals Gallery: Explore all the possible customization options for Drill Down Visuals.
Upcoming Webinar
No upcoming webinars available.
Past Webinar
Top 5 Pharmacy Sales & Profitability Reports: Power BI Best Practices Review
In this challenge, you will analyze an operational dataset from a global maritime logistics company managing cargo movements across international terminals. The data includes cargo transactions by terminal and vessel, with supporting dimensions for time, regional hub (EMEA, APAC, AMER), vessel category, and operations.
Your objective is to identify the impact of the 2021 Suez disruption, uncover infrastructure bottlenecks, and detect efficiency anomalies — helping leadership reduce cargo movement times by 15% through data-driven terminal optimization.
In this challenge, you will analyze a dataset representing a European pharmacy chain distributor operating across multiple European countries. The dataset includes daily sales transactions by pharmacy and product, with supporting dimensions for time, geography, and product hierarchy.
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Step into the role of a data analyst at the Consumer Financial Protection Bureau (CFPB), a U.S. government agency ensuring fairness and accountability in the financial sector.
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September 2025 DataDNA – Credit Risk Analytics Challenge
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– Share a LinkedIn post with your visualization image and tag @OnyxData,@SmartFramesUI, @DataCareerJumpstart and @packt with #dataDNA.
– Share an image of your visualization or dashboard (single image only).
– Complete the entry form listed.
Only one entry is accepted for the challenge. After your first entry, no further entries will be accepted.
The challenge is open to all BI and data visualization tools.