This Power BI project provides a comprehensive analysis of Pamgolet’s sales and profitability across global markets, identifying a significant 200% year-over-year increase in units sold from 2013 to 2014. The data highlights Paseo as the flagship product, leading in both volume with 338K units and total profit at $4.80M. While the United States emerged as the most profitable market with over $25M in sales, the analysis also uncovered a critical risk area in the Enterprise segment, which reported a net loss of $614.55K. These findings support strategic recommendations to prioritize high-return Government partnerships ($11.4M profit) and investigate pricing inefficiencies within the Enterprise sector to improve overall margins.

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