Join a community of the most creative Business Intelligence Professionals
Join a community of the most creative Business Intelligence Professionals
The E-commerce Analytics Challenge involves analyzing a sales dataset from a global software retailer that specializes in subscriptions and add-ons across several domains, including analytics, design, collaboration, and AI. The primary goals are to identify loyal customers and ascertain which marketing channels and campaigns are effective in driving repeat purchases. By developing a comprehensive data visualization report, the analysis included the monitoring of sales trends, identification of revenue drivers, identify of the influence of discounts and pricing on sales performance, and providing actionable insights to inform business strategies.
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