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A 10-page Power BI report (plus 5 tooltip pages) built for the DataBuzz October 2026 Power BI Challenge. It answers three questions: what's happening across the business, why, and where to steer next. It covers 56,046 order lines, 25,164 orders and 17,416 customers (Jan 2020 – Jun 2022): $24.98M revenue at a 42.1% gross margin. Data loads live from GitHub through the Web connector, and every change happens in Power Query (no hand edits) on a clean star schema. Pages: Executive Overview, Revenue & Profit, Products, Regions, Customers, Operations, Returns Deep-Dive, Pricing & Markdown, Strategy & Actions (with a what-if), and About the Data. Key findings: H1 2022 revenue is up 184.7% year on year like-for-like, bikes bring in 94.9% of revenue, and Mountain-200 alone is 28.8% of sales.
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