PalmPay Sales Performance & Market Dynamics Analysis

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PalmPay Sales Performance & Market Dynamics Analysis

Kumo Pascaline

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PalmPay Sales Performance & Market Dynamics Analysis

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This project utilizes Power BI to analyze a multi-year global sales dataset, specifically comparing market resilience between the US and Germany. By identifying a significant revenue decline in the US and a discount-driven stability in Germany, the analysis provides a strategic roadmap for market recovery. The project highlights Off-Road and Road Bikes as primary revenue drivers with heavy Q2/Q3 seasonality, while identifying underperforming SKUs for removal. These insights allow for optimized inventory planning and targeted city-level marketing strategies, ultimately aiming to build a more resilient retail ecosystem against economic fluctuations.