I recently completed a full end-to-end E-commerce Analytics report designed to track sales performance, customer behavior, product profitability, and overall business health. Across the four-page dashboard, I explored: Sales Performance — $31.83M in total sales, with Website and Direct Sales leading revenue growth. Customer Insights — 4,000 active customers and a strong repeat-purchase rate, showing consistent customer loyalty. Product Performance — ASP of $2,211, clear top vendors, and strong add-on attachment patterns. Profitability — 84% profit margin driven mainly by annual plans and invoice-based purchases. The dashboard brings together MoM trends, YoY indicators, drill-down visuals, and regional insights to support better decision-making across sales, marketing, and product strategy.

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