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Built a 3-page Power BI dashboard analyzing €8.63M revenue, €2.42M profit, and 28.04% margin across 120 pharmacies, 220 products, and 7 European countries Developed DAX measures for YoY tracking and dynamic KPI switching across Revenue, Profit, Margin, and Units Sold with drill-down reporting Identified OTC as top category (177.69K units) and PainLess as highest-volume brand (34.07K units) for product performance evaluation Found non-promoted products generated higher margins (29% vs. 20%), providing insights to optimize promotional spend Discovered Branded products outperform Generic on margin (28% vs. 25%), recommending product mix optimization to improve profitability
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