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This project provides an in-depth analysis of historical UK retail sector data spanning from 1989 to 2025. The research aims to identify economic inflection points and analyze cycles of boom and recession to determine the sector's evolutionary patterns. Central to this analysis is the comparison between Sales Volume and Value, a critical distinction used to differentiate real growth from inflationary price hikes that may yield misleading indicators. Furthermore, the project evaluates the resilience of Small and Medium Enterprises (SMEs) compared to large-scale corporations during economic crises. Finally, the study employs Seasonal Adjustment techniques to eliminate transient factors, uncovering the true underlying performance trends across the years and months
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