This dashboard provides a comprehensive overview of sales performance, profitability, customer contribution, and operational efficiency for a retail superstore across the United States. It consolidates key business metrics including: total sales, orders, quantity sold, and profit and breaks performance down by region, segment, category, customer, state, and shipping mode. The design enables stakeholders to quickly assess what is driving revenue, where profits are coming from, and how operational choices impact outcomes. The dashboard is built to support strategic decisions around customer focus, regional investment, product mix, and logistics optimization.

Skills & Tools Used:

Share this Project: