Project Summary: This Power BI report analyzes social media engagement across platforms (e.g., Facebook, Instagram, Twitter), helping a digital marketing team monitor performance, audience behavior, and content strategy effectiveness. Highlights: Platform-wise engagement (likes, shares, comments, reach) Content performance tracking: top-performing posts by engagement rate Follower growth trends over time Demographics of social media audiences (age, gender, location) Engagement heat map by day of week and time of day Sentiment analysis and performance scorecards per platform Tools & Techniques: Advanced DAX calculations for engagement rates Power Query for cleaning and shaping platform data Time intelligence for trend analysis Interactive slicers for channel, content type, and time period filtering

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