This Dashboard analyses sales and profitability across a European pharmacy chain, highlighting performance by country, region, pharmacy, product category, and brand to support data-driven business decisions. The dashboard demonstrates overall performance while also revealing deeper behavioural patterns in the data. It highlights whether revenue shows any seasonal trends across the period and whether promotional activity contributes to revenue growth. This dashboard also identifies the top revenue‑generating products and the strongest‑performing countries. In addition, it surfaces the five leading product brands based on both profitability and revenue. The dashboard also examines how high‑margin products relate to sales volume. Altogether, it provides stakeholders with clear, actionable insights that support confident and timely decision‑making.

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