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OmniRetail Customer Satisfaction Analysis

Power BI Report

OmniRetail Customer Satisfaction Analysis

This interactive report explores OmniRetail's customer sentiment, loyalty, and retention patterns across 10 core regions. Using demographic profiling, satisfaction drivers, and behavioral segmentation, it uncovers key factors shaping the customer experience journey. From identifying high-performing satisfaction segments in Chicago and Los Angeles to highlighting retention risks among “silent buyers,” the report guides business decisions with clarity and depth. Key metrics like retention rate (57.5%), support-based engagement, and self-service buyer trends are layered with demographic insights (age, gender, location). Each page follows a structured narrative: Page 1: Customer profile and retention segments Page 2: Satisfaction and loyalty signals Page 3: Retention risk and CX friction points Page 4: Behavioral triggers that influence long-term loyalty With dynamic titles, field parameter KPIs, ZoomCharts drilldowns, and guided story flow, this report serves as a strategic dashboard for customer intelligence.

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