The analysis focused on four key broader perspectives 1. Customer Demography: Customer profiling was a key aspect of the study, where I explored age group and gender trends associated with different brands and models. I also uncovered patterns between age groups and specific color preference. 2. Geographical Sales Trend: I have analysed the performance across various regions and uncovering key insights into customer behaviours by cities & countries. I have also analysed the impact of price range of brands on total units sold by countries where I got interesting outcome. 3. Sales & Revenue Trends by Mobile features: I identified the top-performing variations in sales based on product attributes such as model type, storage size, color, and operating system (Android vs. iOS). Additionally, I assessed the distribution of sales and revenue across multiple sales channels—online, in-store, and partner outlets—and looked into preferences for different payment methods 4.Periodic Sales trend: I tracked sales performance over time to highlight month on month trends along with further drill down to weekly trend throughout 2024, providing a clearer picture of seasonal behaviors and shifts in consumer demand.

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