This report provides a comprehensive analysis of mobile phone sales data for 2024, with a focus on consumer behavior, brand performance, geographic revenue trends, and device preferences. Using a combination of exploratory data analysis and visual storytelling, I derived actionable insights to support strategic decisions in product positioning, marketing segmentation, and regional sales optimization. Key Highlights: Identified OnePlus as the top-selling brand and the OnePlus Nord 4 as the highest-selling model by unit volume. Highlighted the Samsung Z Fold 6 as the highest revenue-generating model, indicating a strong premium segment market. Found India to be the leading country by revenue ($6.97M), followed by Bursa (Turkey) as the top-grossing city ($1.55M). Revealed gender-based purchasing behavior: Females generated 60% of revenue, favoring Samsung devices with moderate spend. Males had the highest average spend ($1,009), preferring Apple devices. Showed age group trends, with consumers aged 34–41 spending the most, and 18–25 spending the least. Analyzed seasonality, revealing January as the peak month for both sales and revenue, with noticeable spikes in May, July, October, and December. Explored storage preferences by OS and gender: Android buyers favored 128GB iOS users leaned toward 64GB Female and other-gender customers preferred 256GB models

Skills & Tools Used:

Share this Project: