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This Power BI dashboard was developed as part of the DataDNA August 2025 Challenge using the Fitness Membership dataset. The report provides a comprehensive analysis of key business metrics, including total active members, churn, and retention trends. It also highlights engagement insights such as average weekly visits, helping to understand member behavior and activity levels. The dashboard is designed to support fitness centers in identifying growth opportunities, reducing churn, and improving retention strategies through clear, data-driven insights.
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