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What drives satisfaction and loyalty for a Fitness Center? How do members engage with the different services? Who are the Revenue and Value drivers? How much impact does discount have on final revenue? This Fitness Membership Report analyses the Revenue/Value Drivers, also Engagement and Retention/Churn for a fitness center chain - MyGym. The first page gives insights on the Revenue Drivers and Discount Assessment; who brings the most value, where is the money coming from and how does discount affect value. The second page gives insights on Membership Engagement and Retention/Churn Rate of members; who stays loyal, Who Churns, Who is at risk of churning and how do they engage with the different services the gym offers.
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