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This project analyzed e-commerce sales data to build a comprehensive dashboard tracking $31.8M in revenue and identifying key loyal customer drivers. The report isolated top-performing acquisition channels, top products, and customer segmentation patterns (e.g., Organic channel's $6M contribution). This analysis delivered actionable insights used to optimize marketing spend, prioritize high-value customers, and directly guide business growth strategies.
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16 Upper Woburn Place, London, Greater London, WC1H 0AF, United Kingdom