Customer Satisfaction and Loyalty Analytics.

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Customer Satisfaction and Loyalty Analytics.

Ashir Kaleem

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OmniRetail is a U.S.-based retailer specializing in electronics and smart home products, with both online and brick-and-mortar stores. In 2024, the company gathered customer feedback to better understand satisfaction and boost retention. This report explores the main factors influencing satisfaction scores, segments customers by loyalty, and analyzes perceptions of the overall experience. The goal is to identify practical insights that can help improve customer retention and strengthen brand engagement.