I created this interactive dashboard for the May 2025 DataDNA Challenge to analyze 2024 mobile phone sales trends. It explores key metrics like total revenue ($15M), average price ($784.73), and total units sold (19K). The top-selling brands are OnePlus, Apple, and Xiaomi, with OnePlus leading in total units sold. Customer age data shows Samsung is most popular among users aged 34 – 49. India and Turkey recorded the highest mobile sales, with India leading at 8.6K units. Android dominates with 14.3K units sold compared to 4.2K for iOS. Online sales channels performed best, especially via credit card payments. Sales were highest in January and showed a steady decline through September 2024. Additional insights include breakdowns by storage size, color, city, and price range. The dashboard reveals clear patterns in consumer behavior, brand loyalty, and regional demand.

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