June 2025 DataDNA – Social Media Content Performance
You’ve been given a 2024 dataset capturing detailed records of post-level performance metrics, platform details, content types, and geographic reach.
The dataset consolidates information about various posts published across TikTok, Instagram, LinkedIn, and X.com. It includes metadata such as post type (video, carousel, text), content category (product promotion, educational, entertainment), publishing times, and associated hashtags. It also tracks performance indicators like engagement, views, impressions, clicks, click-through rates, and post reach across countries and regions.
Your goal is to build a report that reveals what makes content successful on different platforms, explains regional trends in engagement, and informs better content and platform strategy decisions.
Participate in the ZoomCharts Mini Challenge here for your chance to win $300!
Challenge brief
<p>You’ve been given a 2024 dataset capturing detailed records of post-level performance metrics, platform details, content types, and geographic reach.</p> <p>The dataset consolidates information about various posts published across TikTok, Instagram, LinkedIn, and X.com. It includes metadata such as post type (video, carousel, text), content category (product promotion, educational, entertainment), publishing times, and associated hashtags. It also tracks performance indicators like engagement, views, impressions, clicks, click-through rates, and post reach across countries and regions.</p> <p>Your goal is to build a report that reveals what makes content successful on different platforms, explains regional trends in engagement, and informs better content and platform strategy decisions.</p> <p>Participate in the ZoomCharts Mini Challenge <a href="https://zoomcharts.com/en/microsoft-power-bi-custom-visuals/challenges/onyx-data-may-2025?utm_source=challenge&utm_medium=onyxdata&utm_campaign=onyxdata_web_may&utm_term=register&utm_content=registration">here for your chance to win $300!</a></p>
