Merchandise Sales Dataset
7,394 influencer merchandise orders with product category, buyer demographics, location, international shipping, charges, rating, and review fields. Good for region-by-category performance and shipping-impact analysis.
Challenge brief
slug: 2025-01-merchandise-sales title: Merchandise Sales Dataset year: 2025 month: 01 source: extracted source_file: Description_Merchandise Sales Analysis.docx extracted_at: 2026-04-19
Merchandise Sales Dataset - Challenge Brief
Merchandise Sales Analysis
Lee Chatmen is a popular influencer from the United States with over 7 million TikTok followers. He became famous for his entertaining videos, where he plays popular songs on miniature guitars. In 2023, Lee launched his own line of merchandise. This analysis looks at how his merchandise sales are going and what we can learn from the data.
Here are some key questions to guide the analysis:
What are the overall sales trends?
Which product categories perform the best?
What are the most and least popular products?
How does location affect sales performance?
What impact does international shipping have on sales?
What is the demographic profile of buyers?
How do ratings and reviews correlate with sales?
What are the trends in shipping charges?
How do discounts or promotional pricing influence purchasing behavior?
Are there any patterns in repeat purchases?
This dataset was the subject of the DataDNA January 2025 community challenge. The original scoring and leaderboard pre-date the current submission system and are not available for display.
