Ecommerce Business
541,909 UK retail transactions with invoice, product, quantity, and customer-country columns. Classic basket-analysis set, ideal for customer segmentation, RFM scoring, and cancellation studies.
Challenge brief
slug: 2021-08-ecommerce-business title: Ecommerce Business year: 2021 month: 08 source: authored authored_at: 2026-04-19 needs_leon_review: true
Ecommerce Business - Challenge Brief
Challenge period: August 2021 Dataset: Reconstructed brief based on the shipped data file for the August 2021 DataDNA challenge.
About the data
The primary data table for this challenge carries the following columns:
InvoiceNoStockCodeDescriptionQuantityInvoiceDateUnitPriceCustomerIDCountry
Suggested analytical angles
- Which countries drive the largest share of revenue?
- What basket sizes and repeat-purchase patterns define loyal customers?
- How do product descriptions correlate with sales volume?
- Where are the biggest opportunities to reduce cancellations or negatives?
What great submissions did
This brief was reconstructed from the dataset contents in 2026 as part of the Playground audit. The original August 2021 challenge brief was not preserved as a separate file in the source archive, so the analytical angles above are inferred from the column list. See the corresponding /challenges/ entry on datadna.onyxdata.co.uk for examples of how participants approached the data.
Editorial note
_This stub was authored by Claude on 2026-04-19 for Leon's review. Refine the suggested angles and confirm factual accuracy before setting brief_status = leon_reviewed in the audit log._
This dataset was the subject of the DataDNA August 2021 community challenge. The original scoring and leaderboard pre-date the current submission system and are not available for display.
