Customer Satisfaction and Loyalty Analysis for OmniRetail

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Customer Satisfaction and Loyalty Analysis for OmniRetail

Nkechi Alexander

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OmniRetail is a U.S.-based retail chain specializing in electronics and smart home products, with operations across both online platforms and physical store locations. As the Data Analyst at OmniRetail, my role is to develop an insightful analytical report that uncovers the key drivers of customer satisfaction and loyalty across various regions, customer demographics, and support experiences. This report is based on customer feedback collected throughout the year 2024, aimed at helping the company enhance satisfaction levels and improve retention strategies.