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Social Media Analysis

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Agbata Dickson Ukolojo
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Social Media Analysis

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Social Media Analysis

In this report, I analyzed key metrics such as impressions, views, engagement, comments, shares, likes, and video views across various platforms and content categories. The analysis also focused on critical KPIs, including average engagement rate and click-through rate (CTR%), segmented by region. Additionally, I identified the hashtags that most effectively drive CTR performance, providing insight into what content resonates best with different audiences

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