The 2024 dataset provided contains comprehensive performance metrics for social media posts across TikTok, Instagram, LinkedIn, and X.com. This dataset captures post-level data, including platform specifics, content types (e.g., video, carousel, text), and content categories (e.g., product promotion, educational, entertainment). It also includes publishing details such as timestamps and hashtags. Key performance indicators (KPIs) such as engagement, views, impressions, clicks, click-through rates (CTR), and post reach are tracked, with geographic breakdowns by country and region. The primary objective is to analyze this dataset to: Identify what content performs best on each platform Uncover regional trends in engagement and content effectiveness Provide actionable insights to optimize content strategy and platform usage This analysis will support data-driven decision-making to enhance audience engagement and improve overall content performance across diverse digital channels.

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